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Great Northern Ale Co.

Branding

Packaging

Marketing Comms.

Spring 2023

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Background

The Great Northern Ale Co. is a beer brand that embodies the true spirit of Vancouver's outdoors.

The Challenge

Create a fictional beer brand and series that supports the KPU Brewery Program and embodies the essence of Vancouver as a whole.

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Great Northern Ale Co. presents...

The Neighbouring Series

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The Neighbouring Series began with three best friends—Fisher, Stanley, and Burnie—who lived in different neighbourhoods: Richmond, Vancouver, and Burnaby. All they wanted was to spend time together, but the distance between them made it challenging. Every weekend, they would meet in one of their cities, exploring and enjoying what that location had to offer. Yet, as each day came to an end, the thought of parting ways loomed over them. They couldn’t stand being apart—and that’s what inspired the Neighbouring Series. No matter how far away you are, you can still experience the essence of Fisherman’s Wharf, Stanley Park, and Burnaby Mountain.

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Erica Ma

Branding and Illustration

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