Cora
Branding
Case Study
Fall 2023
Challenge
Create a new identity that is an improvement and better serves the client, along with a graphics standards booklet and supporting assets.
Cora Breakfast and Lunch is a popular Canadian restaurant chain that specializes in serving delicious breakfast and lunch options. Established in 1987, Cora has become a beloved institution known for its commitment to offering fresh, healthy, and aesthetically pleasing dishes. Cora restaurants are committed to promoting the importance of breakfast. We serve colourful dishes filled with creativity to create a memorable nutritious experience each morning in a warm, classy family atmosphere. But tasting good is only the start. It has to look amazing too. For this re-brand, it wants to speak authentic, friendly and warm.
Stratgey
Authentic. Friendly. Warm.
Cora Breakfast and Lunch is a popular Canadian restaurant chain serving delicious breakfast and lunch options. Cora restaurants are committed to promoting the importance of breakfast. We serve colorful dishes filled with creativity to create a memorable nutritious experience each morning in a warm, classy family atmosphere. The first step was creating a new tagline for Cora’s brand. Cora is all about nutrition and making sure they use the best and freshest ingredients when serving their customers a lovely breakfast or lunch. Cora is known for having beautiful plated fruits. With that in mind, the tagline that was created to be, “Let Cora Take You Back To It’s Source.” indicating the fresh produce Cora uses.
Solution
Let Cora Take You Back To It's Source
Our primary logo includes our restaurant’s name and “Breakfast + Lunch.” The “C” in Cora has been incorporated to make it look like an orange slice. This is to emphasize the nutritional values and the heavy amount of fresh fruit Cora uses in every breakfast and lunch provided to every guest. Cora’s color palette has been chosen carefully to go along with the current colors seen in Cora’s original logo design. The only changes are the tone of the green, the additional black and white. The green has been made darker in tone to match the re-design’s essence which is capture/extend to another target audience besides children. The illustrations are all based off of what Cora stands for which is breakfast and lunch. We have taken items such as a sunny-side up egg, bacon, sliced fruits, and a fork and knife and created those into illustrations which later can be used for Cora’s branding assets. In play with Cora’s illustrations, we have taken them and made it into a pattern which can be used again in Cora’s branding assets. We went with a geometric, simple style with the illustration and pattern yet making sure it can capture the essence the Cora has.
Key Takeaways
It's surprising that Cora has been in business for a very long time and is family-run too. Of the many restaurants I know of, Cora has been the only one that is true to what it stands by which is serving the freshest breakfasts/lunches to customers while using locally sourced ingredients. I quite enjoyed transforming Cora into something more modern to match what people lean to more nowadays while still being family-friendly and having that positive essence Cora had.
